Wade Hanson has more than twenty-five years of experience in strategic planning, market sizing, market trend evaluation, category opportunity assessments, and company benchmarking.
Wade has led Technomic’s supermarket foodservice practice area since 2006. He has partnered with both grocers and manufacturers on how to optimize prepared food sales. In addition to his supermarket foodservice channel expertise, Wade has done extensive work in the bakery category and has spent considerable time advising the industry on the future of sustainability in foodservice.
Since joining Technomic, Wade has conducted and written numerous multi-sponsor and proprietary studies encompassing all foodservice segments. During his years with the firm, he has had an active role with key clients in interpreting implications and developing targeted strategic plans.
Wade has regularly presented at industry events, including the Foodservice Sales and Marketing Association (FSMA) Top 2 Top conference, the National Restaurant Association Show and more. He’s been cited by publications such as Wall Street Journal, Chicago Tribune, Crain’s, and Bloomberg News and has made appearances across various television news networks.