Bill Masse is the Vice President of Digital Building Projects at QuadReal Property Group. With 20+ years’ experience in building systems, construction, integration, and technology. Bill leads the execution of QuadReal’s global digital strategy. With a diverse set of technical and real estate expertise, Bill oversees the unification of the aspirational use-cases and desired business outcomes with a practical application and implementation of technology – turning the ideas into reality. Bill’s career has seen him go from being “on the tools,” to leading a technology integration firm, to being COO of a software company – which lends to his exceptional ability to navigate many different skillsets in an effort to digitally transform real estate. is the Vice President of Digital Building Projects at QuadReal Property Group. With 20+ years’ experience in building systems, construction, integration, and technology. Bill leads the execution of QuadReal’s global digital strategy. With a diverse set of technical and real estate expertise, Bill oversees the unification of the aspirational use-cases and desired business outcomes with a practical application and implementation of technology – turning the ideas into reality. Bill’s career has seen him go from being “on the tools,” to leading a technology integration firm, to being COO of a software company – which lends to his exceptional ability to navigate many different skillsets in an effort to digitally transform real estate.