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Name
Lars Silberbauer
Title
SVP of Viacom, Ex-LEGO
Bio
Lars is based in New York where, in 2018, he joined Viacom as Senior Vice President to spearhead the transformation of the traditional entertainment company to become a cutting- edge digital studio.

Previously, Lars led the innovative toy company LEGO through a fast-paced digital transformation that positioned the company as the undisputed digital leader in the industry.

Before his international career, Lars was a longterm executive at the 3,000-person-strong Danish Broadcasting Corporation, driving their digital strategy and innovation.