Sam has worked across a wide range of roles—from frontline sales through to senior contracting and destination development positions. Starting in reservations at Qantas Vacations and spending several years with The AOT Group in Melbourne, focusing on destination contracting, Sam has strong insight into distribution and product development.
More recently, based in the Northern Territory with Tourism and Events NT, Sam worked across the Marketing and Industry Development teams. These roles saw Sam support local industry growth, build trade relationships, and contribute to the development of the Territory’s tourism offering. Now, Sam has the privilege of supporting the tourism aspirations of Traditional Owners and Custodians while representing several products located within Kakadu National Park.