Nick Wynkoop

Nick is responsible for creating a forward-looking strategy to best serve customers, and a plan for how to get there. He has helped launch Truckstop.com’s Rate Analysis and Rate Forecast products, “Book It Now” digital freight matching, and now Rate Insights, which uses machine learning to disrupt the old “x-day average lane rates”, and provide load-level, current market rates to the transportation industry. Prior to Truckstop.com he founded and built a marketing software and service company, serving in multiple roles from working directly with customers to designing the product. Nick was a Brown’s scholar studying communication and math at Boise State University, and as a graduate student taught courses and ran grant-funded research on social media and web technologies.