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Name
Collin Smith
Title
Director of Marketing | LexisNexis Canada Inc.
Bio
Collin Smith is an accomplished Marketing Executive and Director of Marketing at LexisNexis Canada. He is also an International Public Speaker and Storyteller.
With a career spanning over 10 years managing multiple fortune 500 brands including IBM, TELUS, Guinness, Baileys, Smirnoff, Smirnoff Ice, Heineken, Red Stripe, Listerine, he has delivered impactful brand strategies across serval industries.
As an Agile Subject Matter Expert (SME) and consultant – he has been educating multinational companies on Brand Essence & Positioning, Marketing Communications, Brand Development and Perception, Customer Experience, and Insight Generation over his career.
Collin is a strategic thinker who sits on several prestigious marketing committees and has multiple awards, accomplishment and successes in Brand Communication, Strategy, Advertising, Omni-Channel Marketing, Demand Generation, AI, Internet of Things (IoT), Cognitive Marketing, Machine Learning, and Go- to- Market Strategy.
Awards received at Lexis Nexis include the Apollo Award- a corporate North American award for a superior marketing campaign, delivering impact to revenue and innovation. He is also the recipient of the One-Team – One Dream Award.
An avid debater, he was placed in the top 10 percentile of world university debaters at Princeton University. He also enjoys athletics, soccer, and tennis.
With a career spanning over 10 years managing multiple fortune 500 brands including IBM, TELUS, Guinness, Baileys, Smirnoff, Smirnoff Ice, Heineken, Red Stripe, Listerine, he has delivered impactful brand strategies across serval industries.
As an Agile Subject Matter Expert (SME) and consultant – he has been educating multinational companies on Brand Essence & Positioning, Marketing Communications, Brand Development and Perception, Customer Experience, and Insight Generation over his career.
Collin is a strategic thinker who sits on several prestigious marketing committees and has multiple awards, accomplishment and successes in Brand Communication, Strategy, Advertising, Omni-Channel Marketing, Demand Generation, AI, Internet of Things (IoT), Cognitive Marketing, Machine Learning, and Go- to- Market Strategy.
Awards received at Lexis Nexis include the Apollo Award- a corporate North American award for a superior marketing campaign, delivering impact to revenue and innovation. He is also the recipient of the One-Team – One Dream Award.
An avid debater, he was placed in the top 10 percentile of world university debaters at Princeton University. He also enjoys athletics, soccer, and tennis.
