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Name
Colette Laxton
Title
Co-Founder + CEO, The INKEY List
Bio
Founded by Colette Laxton and Mark Curry in 2018, The INKEY List was born from a belief that better knowledge powers better decisions. Passionate and committed to guiding, empowering and delivering knowledge and education to their ever- growing community via a plethora of platforms, The INKEY List is the ultimate affordable, accessible, transparent and efficacious skincare brand.
A true brand and product visionary, Colette's career has seen her work across multiple brands and roles within the beauty industry. But it didn’t always start that way.
“I never planned to be in beauty, but I was always interested in learning about consumers’ behavior. While I was still at University, I realized I needed to start applying for jobs. The big local company was Boots, so I began a job there, without truly knowing what I wanted to do. I worked next to the team that covered brand development and although I was initially in a different department, I became more and more curious about what they were working on and thought this is my vibe, this is what I want to be doing.”
Diving into every element of the customer experience, Colette has worked across marketing, branding and product development for brands such as No. 7, Soap & Glory, Liz Earle and WAH Nails, using her instinct and passion to help build tribes and give identity and purpose to new, niche brands. Shortly after leaving WAH Nails, Colette begun consulting on a variety of brands and fell in contact with Mark.
A true brand and product visionary, Colette's career has seen her work across multiple brands and roles within the beauty industry. But it didn’t always start that way.
“I never planned to be in beauty, but I was always interested in learning about consumers’ behavior. While I was still at University, I realized I needed to start applying for jobs. The big local company was Boots, so I began a job there, without truly knowing what I wanted to do. I worked next to the team that covered brand development and although I was initially in a different department, I became more and more curious about what they were working on and thought this is my vibe, this is what I want to be doing.”
Diving into every element of the customer experience, Colette has worked across marketing, branding and product development for brands such as No. 7, Soap & Glory, Liz Earle and WAH Nails, using her instinct and passion to help build tribes and give identity and purpose to new, niche brands. Shortly after leaving WAH Nails, Colette begun consulting on a variety of brands and fell in contact with Mark.
