Christy Martinez-Garcia

Founder of Latino Lubbock Magazine

Christy Martinez-Garcia, a Lubbock native, developed her professional skills working in city government, private business, and the nonprofit industry and is a leader in the field of communications. In 2006, she founded Latino Lubbock Magazine, which averages about 100,000 readers monthly and can be found in Lubbock and 28 rural communities. She created the publication to centralize bilingual information and as a tool for dialogue and understanding for Lubbock. Christy serves as host of the Latino Lubbock Update segment since the inception of Trends & Friends that is featured Thursdays at 5 p.m. on KLBK. She is the founder of Los Hermanos Familia (LHF), a nonprofit organization whose objective is “Strengthening Families, Building Community,” and, an organization increasing the habitus for area families by fostering an environment that offers them more exploration, and thus knowledge and life experiences, as well as scholarships opportunities. For her contributions and commitment, she has received many accolades including the 2009 Women in Small Business Champion from the SBA Northwest, which is recognized statewide and nationally. In 2014, the Girl Scouts of Texas Oklahoma Plains Women of Distinction Award; in 2017, the Senator Robert L. Duncan Community Champion Award; In 2019, she was selected nationally as Latina Publisher of the Year by the NAHP, to name a few.