In 1991, after being rescued by a Tsonga medicine woman from a dangerous encounter with a pride of lions, Linda Tucker gave up a career in international marketing and fashion to become a conservationist. Since then she has dedicated her life to the urgent protection of the critically endangered White Lions, regarded as the King of Kings by African elders. Despite their rarity and cultural importance, the White Lions have no protected status and may be trophy hunted in the wild and in captivity.
Linda founded the Global White Lion Protection Trust, a leader in community-based conservation, after nearly 10 years of intensive research on both the cultural and conservation importance of the White Lions in this region.