His journey spans from Barcelona to New York, Los Angeles, and Mexico City, shaping brands and experiences. With agency and client-side experience, he crafts and executes brand and digital strategies for renowned agencies and global brands. Specializing in branding and digital strategy, he integrates user-centricity and a deep understanding of service design into his work. He merges a creative vision with technical expertise, consistently delivering innovative solutions. He collaborates effectively with UX, UI, graphic design, and technical teams, ensuring that digital projects excel both aesthetically and functionally. As project manager, he oversees branding and digital initiatives from concept to fruition, leading cross-functional teams. With a global sensibility and cultural awareness, he bridges diverse perspectives. Has received recognition at marketing and advertising festivals, including Cannes, FIAP, Clio, and San Sebastian, and approaches all endeavors with care for both people and the planet.