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Name
Angelina Iturrian
Title
Senior Director, Consumer Insights & Analytics, Purpose Brands
Bio
With over 20 years of experience in research and evaluation methods, marketing research, marketing strategy and CX, Angelina is a thought leader, data storyteller, teacher and methodologist who delivers actionable insights and solutions to the health and wellness industry. As the senior director of consumer insights and analytics (CIA) at Purpose Brands, she leads a team that supports all of the brands and franchisees, including Anytime Fitness, Orangetheory Fitness, Waxing the City, The Bar Method, Basecamp Fitness and Stronger U Nutrition.