Michelle Dalton

Director of Marketing, Gustave A. Larson Company

As Director of Marketing at the Gustave A. Larson Company, Michelle helps contractors generate leads and hone their branding so they can stand out from the crowd. Michelle has years of experience in marketing strategy and digital marketing in the HVAC, construction, healthcare and IT markets. While at Johnson Controls, she was responsible for global product deployment and spent time as a Six Sigma black belt focused on improving sales and marketing processes. She has worked as a consultant to help small and medium businesses implement sales and marketing technologies and strategies to beat their competition by having a strong digital presence.