Amy Hu

VP, Co-Head of Marketing at New York Life

Amy Hu works on the marketing frontier growing world-class brands through shifts from traditional media into audience-based marketing that surrounds targets with the right channels and content to optimize their behavior and generate profitable growth. Her experience in P&L Management, media optimization, brand building has grown businesses and the teams that support them. Amy currently oversees the Results Center of Marketing at NYL, focusing on campaign, lead, channel content management and performance analytics. Amy spent 12 years at H&R Block overseeing everything TV, digital, web and sponsorship driving significant traffic to retail and online tax preparation. Amy is recognized as an industry leader for her use of technology and data. Amy was recognized as a Digital Trailblazer by Quantcast and Advertising Age magazine in 2015. In 2017, Search Engine Land named hrblock.com best enterprise SEO. She has been a featured speaker at Google Marketing Live, Adobe Summit, Ad Age Next, Forrester Consumer Forums, Gartner Digital Marketing & Digiday.