Ellen L. Friedman

RPG Executive Vice President

Strategically and Innovatively growing RPG for 29 years as a global agency that builds the retail experience by creating solutions that align and extend our client’s brand strategy and deliver sales results. Lead strategy and implementation of a brand’s full visual language as well as communicating client’s creative vision to build and reinforce the customer experience; visual merchandising and guidelines, technology integration and budget management.

Oversee all aspects of the display and retail process including business development, client communication, design, engineering, project management, manufacturing, fulfillment and maintenance of displays, fixtures and retail environments. Management of Sales Team with responsibility for sales forecasting and driving global sales across diverse industries and points of distribution.

Expertise in beauty, fragrance, fashion, jewelry, eyewear and spirits in mass and prestige. Responsible for major launches and retail projects in excess of 500 million for mass and luxury brands and retailers.

Long-term board member of CEW, Supporter of FIT VPED and Cosmetics and Fragrance Marketing and Management program. Indie brand builder, beauty lover and mentor.

Executive Committee of AWARE NYC since 2012 – a grass-roots organization dedicated to promoting awareness and generating funds in order to make meaningful differences in the lives of women and girls in the New York City community.