Ruby Steel

Founder of The Exception Method & Inclusive Innovation Expert

Ruby Steel is a trailblazer in inclusive design. She was also a “fixer” on the BBC2 show Big Life Fix, the show that involves a team of inventors creating new and life-changing solutions for people in need. Ruby is committed to making people’s lives better through the power of design, working across a variety of industries. Ruby graduated from Kingston University and then went on to gain a Master’s degree in Innovation Design Engineering at the Royal College of Art and Imperial College of London. Ruby has been awarded two Helen Hamlyn Design Awards for Creativity and Inclusive Design, and received honorable mentions from Core77 and the RSA for design solutions combating issues such as social isolation in older people. Most recently she held a position as Associate Strategy Director at Smart Design, a studio whose heritage in inclusive design, enriched the development of The Exception Method. Now she works independently, consulting on inclusive innovation, design strategy and service design.