Executive Creative Director; Co-Lead, Creative/Content, NYC & Company
In my role as Executive Creative Director for NYC & Company I get to combine my passion for NYC and my love of design and creative storytelling. With my co-ECD and our multidisciplinary group of creators we are responsible for developing and delivering the voice of this city to the world through film, design, editorial content, photography, environments, digital experiences and so much more. I also have the good fortune to teach branding at the School of Visual Art’s Groundfloor Incubator and collaborate with ArtCenter’s Berlin TestLab satellite on innovations for the travel and hospitality industry.
Prior to arriving at NYC & Company, I helped re-imagine global businesses and brands for Johnson & Johnson, Jet Blue, and Infiniti Motors. I designed Santeria candles for a Botanica up in the South Bronx and I am prototyping and building my own line of leather goods under the nascent New York City brand Monday Party. I re-positioned, re-branded and redesigned China’s number one facial care brand, worked with my curatorial and artistic idols at the Museum of Modern Art and PS1, and designed comic books for Marvel. All of this work—over 25 years-worth of it—was done with the support of great partners, clients and teams.