The Marketing Research Team as a Growth Engine: Insights From Five Fortune 500 Companies

The Marketing Research/Consumer Insights team typically has the best understanding of the people a business is seeking to acquire in order to grow. However, these teams are still not as central in driving business decisions as they could be. This session will offer a perspective on how Marketing Research/Consumer Insights teams can best position themselves to be the growth engines within their companies. It is essentially a synthesis of best practices developed from firsthand, client-side experience across five Fortune 500 companies.