Webinar: Panel debate by MarketingLab: Is data-driven marketing dead? by MarketingLab

Panel debate by MarketingLab: Is data-driven marketing dead?

About

Sign up for a heated panel debate between four sharp marketing minds from the industry and academic landscape. We will discuss ethics as well as the limitations and strategic challenges related to data-driven marketing.
Join us for a webinar format you have yet to discover!

Presenters

Andreas K. B. Pedersen

Head of Courses & Events at MarketingLab

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Besides volunteering at MarketingLab, Andreas is a student at Copenhagen Business School, currently studying BSc. in Business Administration and Digital Management. In addition to that, he is also leading paid marketing activities at the leading Danish price comparison platform, Samlino.dk.

Andreas will - in strong collaboration with the audience - moderate this panel debate and he is interested in the interplay between technology, innovation and marketing.

Edlira Shehu

Professor in Marketing Analytics at Copenhagen Business School

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With expertise gained from leading universities in both Germany and Denmark combined with experience from professional stints in various management positions within marketing analytics, Edlira is the ideal profile to argue for the benefits of data-driven marketing.

Her recognized research within marketing analytics and digital marketing has been published in leading journals, such as Journal of Marketing Research, International Journal of Research in Marketing, or Research Policy.

Claus Møllebro

Creative Director and Partner of WeThinkNordic

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Claus was born in Brazil, but eventually found his way back to his Danish roots, where he graduated from the Danish Design School. Since then, he has added a Bachelor of Directing and Scriptwriting to his resumé, as well as built up immense experience thanks to almost 40 years within the global advertising industry, which has resulted in direction and production credits for over 1500 television commercials.

Claus’s expertise lies within the adaptation of content to modern media platforms, with a particular focus on ensuring the integrity of both brand and story.

Arpad Maksay

Managing Director of WeThinkSocial

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His impressive resumé includes strategic communication, brand strategy, marketing and sales, which he has worked with in Japan, Australasia, and now Copenhagen. He has a particular passion for purpose-driven projects, which has been shown in his previous projects within renewable energy and fair food and clothing manufacturing, to mention a few.

Beside his immense industry expertise, he is a 6 degree black belt in the Japanese samurai sword martial art of Kendo.

Michael Thorbøll Kristensen

Data & Analytics Consultant at Inviso by Devoteam

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Our youngest panel guest is Michael from INVISO, a Copenhagen centered data analytics company working with visualization and preparation of data for various clients, including marketing departments.

Michael is a bright mind on the importance of data within the field of marketing and a true expert on BI-tools. He is passionate about enabling customers to see and understand their own data - turning huge SQL-databases into tangible insights.