In an ever-changing social media landscape, finding new and relevant ways to engage customers is what drives business. Hear some great Instagram and Facebook stories that spotlight how strong, well-thought out and well-placed social media strategies are key to painting an accurate picture of who you are. Learn how to create a presence that is more personal, more consistent, and puts your best foot forward in defining your brand face. Some specifics include: Next-level Facebook ads, what those look like, some downright real action words about what makes advertising stand out from the rest, and because not everything has to cost an arm and a leg, a list of favorite free tools.