About
CTV investment is accelerating — and so is the opportunity. Premion’s 2026 CTV/OTT Advertiser Survey shows more than 70% of advertisers are increasing spend, with budgets rising an average of 17%. As investment grows, so does the potential to drive stronger, more measurable outcomes.

This is no longer about testing CTV — it’s about unlocking its full impact within a converged TV strategy.

In this webinar, Premion unpacks what’s driving the shift in spend and how advertisers are turning that momentum into performance. From navigating fragmentation and evolving measurement to the expanding role of local and regional advertisers, we’ll highlight what’s working today — and how to build on it.

Join us for actionable insights to make CTV a more powerful, effective part of your media mix.

What You’ll Learn:

  • Why 70%+ of advertisers are increasing and reallocating more budget to CTV

  • How to turn increased investment into stronger performance outcomes

  • How streaming is unlocking new growth opportunities for local and regional advertisers

  • Why total video strategies are gaining momentum — and how to activate them

  • How measurement and attribution are evolving to support better decision-making

  • How to simplify execution and maximize results in today’s fragmented CTV landscape


  • Sponsored by:

    Premion Logo
When
Wednesday, April 15, 2026 · 1:00 p.m. Eastern Time (US & Canada) (GMT -4:00)
Presenters
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Blake Hebert, Senior Director of Publisher Operations, Premion
Blake Hebert serves as Senior Director of Publisher Operations at Premion, the leading CTV/OTT advertising platform for regional and local advertisers. He leads Inventory Partnerships and Integrations across the digital media ecosystem, advancing scalable supply strategy and platform connectivity to support Premion’s growth.

With more than 20 years of digital media experience, Blake specializes in supply strategy, platform integrations, and CTV monetization. Prior to Premion, he was VP of Advertising Partnerships at Octillion Media, where he worked with brands and agencies to simplify OTT and Connected TV buying while advancing attribution and performance measurement. Octillion was later acquired by Premion.

Earlier in his career, Blake held roles at Hulu, Jumpstart Automotive Media (now Hearst Autos), and SpotX/Magnite, following early experience in interactive media planning at RPA. He is a graduate of the University of Louisiana at Lafayette, where he studied Mass Communications and Advertising, and resides in Austin.
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John Bishop, SVP, Business Intelligence, Advertiser Perceptions
John brings more than twenty years of research, agency and media experience to the Advertiser Perceptions team. Partnering with clients to inform their decision-making through business intelligence and innovation, he has consulted dozens of Fortune 500 companies including Microsoft, AB InBev, IBM, AT&T, Google, Disney, Ford, & Bose. Whether overseeing research studies, leading client relationships or providing strategic direction, John helps inform how market trends and consumer behavior will impact the advertising ecosystem.
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Lynn Leahey, Editorial Director, Cynopsis
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