Webinar: A Marketer’s Guide to Better Website Design by Digital Marketing Institute

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About This Webinar

You've got the basics down – but is your website truly working for you?

A good website begins with clear actionable objectives that are relevant to your brand. We'll explore how to craft your website objectives, and then use effective web design principles to bring these objectives to life. Discover how you can optimize your website to make it align with your brand voice, target audience, and marketing goals.

The result? A high-impact marketing asset that captures attention, builds trust, and drives results!

What you’ll learn:

• Develop relevant, actionable objectives for your website
• Identify your target website audience
• Use the pillars of website design to optimize your website and develop your online presence
• Measure the performance of your website
• Integrate AI tactics into your website design process

Presenters

Elery Rojas

Academic Partnerships Manager at Wix

Elery Rojas is the Academic Partnerships Manager at Wix.com, where she supports both students and universities in developing the digital skills needed to succeed in today’s competitive landscape. Through strategic enablement initiatives, she helps students become career-ready by building a professional online presence and launching portfolios, personal brands, or online businesses. With over a decade of experience in higher education, Elery is passionate about empowering academic communities to integrate real-world digital tools into their teaching and learning.

Ali Gamaleldin

Learning Specialist

Emma Prunty DMI

Content Editor & Producer

Padraig Hanratty

Learning Specialist

Sophia Harper

BPP

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