Rocking S Dairy runs at 100 lbs of milk per cow today, and Siebren Jacobi isn't chasing production directly. He's building a herd engineered for longevity — using genomics to cull low-merit cows, improving heifer conception rates from the mid-40s into the 60s, and treating every replacement heifer as a real business investment.

An early adopter of genomics since 2013, his strategy comes down to one principle: get milk production without breeding directly for it. The results are showing up in the numbers.

Join us to hear Siebren share the real-world strategy behind building a dairy that can sustain 120 lbs per cow — and what his results on heifer reproduction and herd genetics look like in practice. This webinar is brought to you by Virtus.