About
In today’s ever-evolving media landscape, advertisers face the daunting challenge of navigating a sea of complex platforms, capabilities, and choices to allocate budgets effectively. This webinar will help simplify the complexity, equipping advertisers with straightforward, effective ad-buying strategies to help drive strong outcomes. Experts from Instacart and Flywheel will share actionable insights, cutting through the noise to help you unlock smarter media investments.

Don’t miss this opportunity to learn from industry leaders and leave equipped with the knowledge to optimize your advertising approach in a complex media landscape.
When
Wednesday, December 3, 2025 · 11:00 a.m. Eastern Time (US & Canada) (GMT -5:00)
Agenda
  • The importance and value of leaning into full-funnel strategies to drive impact from awareness to conversion
  • The unique advantages of retail media capabilities like closed-loop measurement, shoppable formats, and first-party audience targeting from Instacart
  • Real-world case studies that highlight how leading brands successfully turned strategies into tangible impact at every stage of the marketing funnel
Presenters
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Dave Derobbio
Director, Off-Platform Channel Partnerships at Instacart
David DeRobbio leads the Off-Platform Channel Partnerships team at Instacart, the leading online grocery platform in North America. Prior to joining Instacart, David worked at Acxiom/LiveRamp, where he ran identity integrations for premium publishers (Facebook, Hulu, Twitter, LinkedIn) and later led LiveRamp’s data marketplace business development team. David began his career in Account Management at McCann Erickson, moving into advertising sales and management at AOL, Pandora, Microsoft and NBC News. David is a graduate of Syracuse University’s SI Newhouse School of Communications, where he sits on the Leadership Board and remains active in the Newhouse Community.
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Bernie Che
Senior Director of Retailer Acceleration at Flywheel
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Victoria McNally
Associate Editor at AdExchanger
Victoria has been an associate editor with AdExchanger since 2024. She covers the TV beat, from connected TV (CTV) to online video. She previously covered the agencies beat and AI applications in advertising. Her prior experience includes positions in entertainment journalism, comic book marketing, and market research.
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