About This Webinar
Thanks to generative AI, deepfakes—synthetically created or altered images, video, and audio of individuals—have become increasingly realistic, accessible, and versatile. While generative AI tools open new possibilities, they also make it easier to infringe intellectual property and misappropriate individuals’ identities. In this webinar, Professor Michael Goodyear of New York Law School will explain how copyright and trademark law can be used to counter AI-generated fakes. Professor Goodyear will also discuss how the right of publicity can evolve to respond to the particularly acute harms of deepfakes, and why a proper response must account for both dissemination and the dignitary and economic harms at stake. He will address:
* How generative AI reduces friction in replicating our expression, trademarked goods and services, and likenesses
* The possibilities and limitations of intellectual property law for combatting AI-generated content
* The lessons offered by the emergence of the portable camera in 1890 for today’s right-of-publicity challenges
* The potential for the right of publicity to constrain deepfakes while addressing both economic and dignitary harms

Everyone who’s registered for this webinar will receive an email with a link to the recording.

This webinar is pending CLE approval for 1 hour in 60-minute states and up to 1.2 hours in 50-minute states. For more information about CLE credit for Alt Legal events, including whether your state qualifies, check out this page: https://www.altlegal.com/cle-information/
Presenter
  • 1758576450-33c72961f184e74e
    Michael Goodyear
    Associate Professor at New York Law School
    Michael Goodyear is an Associate Professor at New York Law School. Professor Goodyear’s research explores how copyright, trademark, the right of publicity, and related rights and liabilities evolve in response to technological and cultural change, including deepfakes. He also studies how intellectual property law can empower historically underrepresented populations, especially LGBTQ+ and Indigenous communities. His work has been published or is forthcoming in over a dozen law reviews, including the UC Davis Law Review, Arizona State Law Journal, University of Illinois Law Review, and Harvard Journal of Law & Technology, as well as popular press and scientific publications such as Slate, the Boston Globe, and Issues in Science and Technology. He has presented his work at dozens of venues around the world, including the University of Pennsylvania, Columbia, Yale, NYU, University College London, the Chinese University of Hong Kong, and the U.S. Patent and Trademark Office.
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