About
Prejuvenation is redefining the anti-aging category by focusing on prevention rather than correction - especially among Gen Z and millennials. This proactive approach targets early signs of aging before they appear, opening new opportunities for innovative skincare solutions.

In this webinar, our experts will share key consumer insights, explore trending claims and ingredients, and present formulation strategies tailored to younger skin needs.

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Presenters
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Selma Basille
Global Marketing Intelligence Manager - IMCD Beauty & Personal Care
After achieving a master’s degree in chemical engineering, Selma further expanded her knowledge with a post-master’s degree in Life Sciences Innovation Management & Marketing at Neoma Business School. Selma joined the Global Marketing Beauty & Personal Care team in 2020 as an intern to support the various marketing projects. In 2021, she was appointed as Global Marketing Intelligence Manager and her responsibilities include the collection, analysis and reporting of trends, market and consumer data as well as competition analysis.
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Anne-Sophie Gardes
EMEA Regional Technical DIrector - IMCD Beauty & Personal Care
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