About
This webinar is built for developers and freelancers who want to take WooCommerce beyond the basics. We’ll cover how to create tailored eCommerce experiences, from customizing checkout flows and product displays to handling complex order logic and integrations. If you’ve already worked with WooCommerce and are now handling client work that needs something more powerful or specific, this is where we dig in.

We'll look at scaling challenges too. What happens when traffic spikes, how to avoid slowdowns, and what kind of hosting, caching, and plugin setups actually hold up. You'll get a walkthrough of different client scenarios and how to solve for things like multi-currency, B2B features, or high-volume inventory.

This session leans into practical know-how. Whether you're customizing with hooks or planning infrastructure for scale, you’ll leave with working ideas you can apply to your next client project.

Make WooCommerce work harder—without overengineering it.
Presenters
D
Devin Sears
Senior Field Marketing Manager
J
Jocelyn Hendrickson
Director Product Management
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