About
From simple search to tailored recommendation, what are consumers looking for in the emerging agentic shopping age?

AI-powered shopping assistants are rapidly changing the way consumers discover products, compare options and make purchasing decisions. As agentic commerce moves from emerging trend to commercial reality, merchants, agents and their PSPs face important strategic questions about customer acquisition, trust and the future of digital commerce.

Join PSE Consulting, Mastercard, Adyen, Layla.ai and Glenbrook, in partnership with The Paypers, as we explore exclusive new consumer research based on a survey of 4,250 shoppers who use AI for online shopping across the UK, US, France and Germany.

Our panel will unpack the findings and discuss what they mean for the payments and commerce ecosystem, including how businesses should prepare for AI-driven customer journeys and the growing role of agent assisted shopping outcomes.

Whether you're an agent, PSP, marketplace or fintech leader, this session will provide practical insights into the opportunities, risks and strategic actions needed to stay ahead of the next evolution in commerce.

In this webinar, we'll discuss:
• Why consumers are embracing AI-powered shopping assistants and what they expect from them.
• How agentic commerce is changing product discovery, and purchasing behaviour.
• The implications for merchants, PSPs, agents and AI platforms.
• Whether subscription or advertising-funded AI shopping models are more likely to succeed.
• Practical steps organisations should take today to prepare for the rise of agentic commerce.

Register now to secure your place and gain exclusive insights into one of the biggest shifts shaping the future of digital commerce.
Agenda
  • The rise of agentic commerce: what consumers are actually doing
  • AI, trust and the new customer journey
  • Discovery, marketplaces and the future of digital commerce
  • The emerging commercial models for AI shopping assistants
  • What merchants, agents and payment providers should do now
Presenters
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Andrew O'Connor
Senior Payments Consultant, PSE Consulting [Moderator]
Andrew O’Connor is a Senior Payments Consultant at PSE Consulting. He is an industry leader within the financial services sector, with more than 15 years’ experience in large-scale payments technology and digitally enabled transformation, designing, planning and implementing innovative solutions for clients across the ecosystem. He has previously held senior roles at Visa, EY and Capco, where he worked for many years as a product innovation lead and fintech and payments consultant.
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Chris Jones
Managing Director, PSE Consulting
Chris Jones is Managing Director at PSE Consulting and has over 25 years' experience advising payment providers, merchants, financial institutions and technology companies on payments strategy, innovation and emerging market trends. He leads PSE's research and thought leadership on agentic commerce, AI-driven payments and the future of digital commerce, helping clients understand and respond to structural changes across the payments ecosystem.
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Christopher Uriarte
Partner at Glenbrook Partners
Chris Uriarte is a seasoned technology and business executive with more than 25 years of experience in fintech, payments, banking, fraud prevention and risk management. He has held executive leadership roles including CIO, CTO, COO, Chief Product Officer and Chief Payments Officer across organisations ranging from startups to Fortune 100 companies. Chris has led the development of award-winning products, patented technologies, and innovative payment solutions that drive business growth and operational excellence. His industry contributions have earned numerous recognitions, including the InfoWorld CTO 25 Award.
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Saad Saeed
Founder & CEO of Layla.ai
Saad Saeed is the Founder & CEO of Layla.ai, the AI-powered travel agent transforming how people plan and book trips through AI and personalization. Previously, he co-founded Flink, helping scale the company to unicorn status in under a year. He shares insights on AI, personalisation, the future of travel, and evolving consumer behaviour, and regularly speaks at conferences and industry events.
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Natasha Gabbay
Offering Expansion Strategy Lead at Adyen
Natasha Gabbay is Offering Expansion Strategy Lead at Adyen, where she develops and launches new commerce offerings and leads long-term strategic initiatives for the global payments platform. Prior to Adyen, she was a Manager at Bain & Company and has experience spanning fintech, international affairs, and economic development.
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Roza- Marina Mellou
Head of Mastercard Checkout Solutions and Agentic Commerce for Europe
Roza Mellou is Head of Mastercard Checkout Solutions and Agentic Commerce for Europe, leading the company’s vision to redefine the future of online payments. A passionate innovator, Roza is at the forefront of Mastercard’s mission to achieve 100% tokenization by 2030, scale Click to Pay as the new industry standard for seamless checkout and unlock the next era of eCommerce powered by Artificial Intelligence.
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