About
From simple search to tailored recommendation, what are consumers looking for in the emerging agentic shopping age?

AI-powered shopping assistants are rapidly changing the way consumers discover products, compare options and make purchasing decisions. As agentic commerce moves from emerging trend to commercial reality, merchants, agents and their PSPs face important strategic questions about customer acquisition, trust and the future of digital commerce.

Join PSE Consulting, Mastercard, Layla.ai and Glenbrook, in partnership with The Paypers, as we explore exclusive new consumer research based on a survey of 4,250 shoppers who use AI for online shopping across the UK, US, France and Germany.

Our panel will unpack the findings and discuss what they mean for the payments and commerce ecosystem, including how businesses should prepare for AI-driven customer journeys and the growing role of agent assisted shopping outcomes.

Whether you're an agent, PSP, marketplace or fintech leader, this session will provide practical insights into the opportunities, risks and strategic actions needed to stay ahead of the next evolution in commerce.

In this webinar, we'll discuss:
• Why consumers are embracing AI-powered shopping assistants and what they expect from them.
• How agentic commerce is changing product discovery, and purchasing behaviour.
• The implications for merchants, PSPs, agents and AI platforms.
• Whether subscription or advertising-funded AI shopping models are more likely to succeed.
• Practical steps organisations should take today to prepare for the rise of agentic commerce.

Register now to secure your place and gain exclusive insights into one of the biggest shifts shaping the future of digital commerce.
When
Tuesday, July 28, 2026 · 6:00 p.m. Bucharest (GMT +3:00)
Agenda
  • The rise of agentic commerce: what consumers are actually doing
  • AI, trust and the new customer journey
  • Discovery, marketplaces and the future of digital commerce
  • The emerging commercial models for AI shopping assistants
  • What merchants, agents and payment providers should do now
Presenters
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Chris Jones
Managing Director, PSE Consulting [Moderator]
Chris Jones is Managing Director at PSE Consulting and has over 25 years' experience advising payment providers, merchants, financial institutions and technology companies on payments strategy, innovation and emerging market trends. He leads PSE's research and thought leadership on agentic commerce, AI-driven payments and the future of digital commerce, helping clients understand and respond to structural changes across the payments ecosystem.
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Andrew O'Connor
Senior Payments Consultant, PSE Consulting
Andrew O’Connor is a Senior Payments Consultant at PSE Consulting. He is an industry leader within the financial services sector, with more than 15 years’ experience in large-scale payments technology and digitally enabled transformation, designing, planning and implementing innovative solutions for clients across the ecosystem. He has previously held senior roles at Visa, EY and Capco, where he worked for many years as a product innovation lead and fintech and payments consultant.
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Christopher Uriarte
Partner at Glenbrook Partners
Chris Uriarte is a seasoned technology and business executive with more than 25 years of experience in fintech, payments, banking, fraud prevention and risk management. He has held executive leadership roles including CIO, CTO, COO, Chief Product Officer and Chief Payments Officer across organisations ranging from startups to Fortune 100 companies. Chris has led the development of award-winning products, patented technologies, and innovative payment solutions that drive business growth and operational excellence. His industry contributions have earned numerous recognitions, including the InfoWorld CTO 25 Award.
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Saad Saeed
Founder & CEO of Layla.ai
Saad Saeed is the Founder & CEO of Layla.ai, the AI-powered travel agent transforming how people plan and book trips through AI and personalization. Previously, he co-founded Flink, helping scale the company to unicorn status in under a year. He shares insights on AI, personalisation, the future of travel, and evolving consumer behaviour, and regularly speaks at conferences and industry events.
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Yasemin Merve Inceer
Director, Product Development, Mastercard
Yasemin Merve Inceer is a strategic Senior Solutions and Product Manager with extensive experience delivering innovative, client-focused solutions across global financial services and technology organisations. Skilled at translating complex client needs into successful products and strategies, she excels at cross-functional collaboration, product development, and building long-term partnerships. Her expertise spans product strategy, solution design, data-driven decision-making, regulatory compliance (GDPR/PSD2), and driving business growth through strategic problem-solving and customer-centric innovation.
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