The eCommerce Quick Takes is a series of online interviews with prominent executives from the Middle East’s digital retail community, looking at the hot button topics they are facing each day.

Brought to you by Stratos Pulse, our first eCommerce Quick Takes features speakers from a brand, agency and retailer perspective, talking about preparing for Amazon Prime Day. Giving a 360 degree market view, our speakers will share their insights and strategies for optimizing your sales approach for Amazon Prime Day and discuss how they approach the event themselves.
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About This Webinar
Ahead of the global sales event on 16th July, companies and brands on Amazon will be gearing up for the huge opportunities that Prime Day provides. Now in its tenth year, we look at what are the basics to get right in an Amazon Prime Day strategy; lessons learned from the past; how to best maximise ROI on your marketing campaigns; and what are the pitfalls to avoid in preparing for peak periods.

The eCommerce Quick Takes provide access to and insights from a variety of industry personalities in an easy to consume, quick interview format. So, do not miss the opportunity to learn from experienced eCommerce professionals and enhance your Amazon Prime Day campaigns.
Agenda
  • Planning your Amazon Prime Day campaigns - when, where & how
  • Practical tips and case studies from brand owners
  • Planning for peak times versus lean periods
Presenter
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Dan Fewtrell
Managing Director - Stratos Pulse
Dan Fewtrell is the managing director of Stratos Pulse - an events agency bringing virtual and live event experiences for the eCommerce sector in the Middle East.

Prior to Stratos Pulse, Dan was director of events & marketing for ITP Media Group where he launched and developed conference and awards programmes across a wide range of B2B and consumer markets over his twenty years at the company.

Amongst the brands that Dan developed with ITP were the Arabian Business Leadership Conference, the Time Out Dubai Restaurant Awards and the Hotelier Middle East Awards, in addition to dozens of event concepts covering a variety of B2B and consumer markets.
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