Webinar: AI in Marketing: Closing the Gap Between Promise and Performance by Third Door Media

| Eastern Time (US & Canada) (GMT -4:00)

About This Webinar

All marketing teams today have adopted AI in some form, but few are realizing its full potential. This is just one key finding from a 2025 Forrester survey of 153 marketing executives on how they are approaching AI, where it falls short, and what must change to unlock its value.

This webinar will be a deeper discussion of the findings that show AI is too often layered onto existing processes, leaving a gap between promise and performance.

Featuring Aly Blawat (Senior Director of Customer Strategy, Blain Supply, Inc.), guest speaker Rusty Warner (VP, Principal Analyst, Forrester), and Rony Vexelman (VP of Marketing, Optimove), the session will explore:

Why AI adoption has not translated into transformation
The role of AI in marketing agility, and why it remains elusive for most teams
How “assembly-line marketing” creates structural bottlenecks
The rise of AI-powered workflows and multiskilled, Positionless teams

Attendees will gain research-backed insights into the current state of AI in marketing and practical strategies to close the gap and turn AI adoption into measurable business results.

Rusty Warner

VP and Principal Analyst, Forrester

Rusty Warner is VP and Principal Analyst at Forrester serving B2C marketing leaders. His research covers enterprise marketing technologies, including cross-channel marketing hubs and real-time interaction management. He helps organizations ensure that martech investments meet evolving customer expectations. Rusty has 30+ years of experience in marketing and customer analytics. Before Forrester, he led marketing for SDL’s Campaign Management and Analytics division (Alterian) and spent 22 years at NCR and Teradata across the US and Europe.

Aly Blawat

Senior Director of Customer Strategy, Blain's Farm & Fleet

Aly Blawat is an accomplished CX leader with over 15 years of experience in developing and executing customer-centric strategies that drive business growth. As the Senior Director of Customer Strategy at Blain's Farm & Fleet, she has successfully led various initiatives to enhance customer engagement, loyalty, and personalization. Aly oversees customer research, insights, analytics, loyalty, personalization strategy, and customer growth initiatives at Blain's. She has held positions in Marketing, Loyalty, Ecommerce and Customer Experience with Kohl's and Harley Davidson Motor Company prior to Blain's.

Rony Vexelman

VP of Marketing, Optimove

Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries. Previously, he was Optimove's Director of Product Marketing, leading product releases, customer marketing efforts, and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.