Webinar: Retail Power Plays: Mastering Amazon, TikTok & Retail Media in 2025 (Friday 25th July, 9am

Anicca Digital

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Ann Stanley

Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.

Emma Bagley

Founder & CEO of Zeal Agency

Emma Bagley is the CEO and Founder of ZEAL Agency, a specialist Amazon marketing consultancy dedicated to helping premium e-commerce brands achieve profitable growth on Amazon. With deep expertise in Amazon PPC, SEO, and strategic marketing, Emma works closely with businesses to design tailored solutions. As a trusted consultant and trainer, she empowers teams to navigate Amazon’s complexities and scale effectively in a competitive marketplace.

Elise Gibson

Innovation Director of SMG (Boots Media Group)

Elise is a commerce media specialist with over 16 year experience working with CPG brands and retailers. Elise has supported Boots’ journey from the launch of Boots Media Group (BMG) in 2021 through to its current position as leading globally recognised RMN. Currently focusing on delivering growth and innovation to BMG, Elise is passionate about all things commerce marketing and empowering meaningful relationships with shoppers.

About

Join us for a packed 2-hour special on Friday 25th July, 9:00–11:00am, as three leading experts reveal what’s driving success across the biggest retail channels in 2025.

Whether you're an eCommerce brand, digital marketer, or retailer, this session delivers essential insights to sharpen your strategy and stay ahead in an evolving landscape:

What’s Working on Amazon in 2025 – And how to win
Emma Bagley, ZEAL Agency
Discover the latest winning tactics and data-driven insights to boost visibility and conversions on Amazon.

Strategies for Maximising Sales on TikTok
Rachel Cryan, Anicca Digital
Uncover how to turn scrolls into sales using TikTok’s creative commerce tools

Building a Retail Media Network (RMN)
Elise Jibson, SMG / Boots Media Group
Learn how to create effective partnerships between brands and retailers that drive performance and shopper value.

Don’t miss this opportunity to future-proof your retail marketing strategy an
d hear directly from the experts shaping the industry.

Retail Power Plays: Mastering Amazon, TikTok & Retail Media in 2025 (Friday 25th July, 9am - 11am BST)