About
As HR leaders well know, Gen Z and Millennial workers are consistently more likely to work for a company that shares their values, particularly about sustainability and inclusion. But in today’s strained economic climate, where budgets are being squeezed more than ever before, how can HR professionals strategically use employee benefits to attract and retain younger workers?

What kinds of sustainable benefits can employers use to satisfy our future leaders? How cost-effective are the available options, and how else can we keep this key demographic happy, to ensure happy, future-fit organisations?

As part of a live digital webinar, our expert panel of senior HR leaders will address:
• What sustainable, values-aligned benefits look like, and why they appeal to younger workers;
• Current generational trends, particularly among Gen Z and Millennial workers
• How to tailor an organisation’s benefits offering to attract and retain young talent, and more.

When
Tuesday, February 17, 2026 · 12:30 p.m. London (GMT +0:00)
Presenters
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Emma Jayne
group people and culture director, KYN
Bringing 30 years’ worth of HR leadership experience to our panel, Emma Jayne forged her career across London’s most highly regarded luxury hotels. Focused on developing leaders, nurturing continuous learning, and fostering meaningful engagement, Emma now works for care home provider KYN, ensuring that every team member feels valued, empowered and inspired. She is committed to creating an exceptional employee experience and to creating a workplace culture where people feel proud of what they do and the difference that they make every day.
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Elizabeth Cowper
chief people officer, GenPhoenix
Bringing more than 20 years of HR experience to our panel, Elizabeth Cowper is chief people officer for Gen Phoenix, a company that is leading the way in circularity and sustainable materials. Cowper’s current work is focused on building purpose-led people strategy that proves that innovation, impact and human connection belong at the heart of sustainable success.

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Natalie Ellis
managing director, Rebox HR
Since founding the multi-award-winning HR consultancy Rebox HR six years ago, Natalie Ellis has built a six-figure business that supports more than 230 SME clients across the UK. Specialising in employment law, tribunal protection and practical HR solutions, Ellis brings more than 20 years of HR experience to our panel. Her career has spanned retail, construction, financial services and transport sectors, and she is known for her no-nonsense, jargon-free style.
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Tom Eilon
co-founder and chief people officer, The Electric Car Scheme
As founder and people leader of the UK’s first B Corp in this space, Tom Eilon helps businesses take practical steps toward making net zero the obvious choice. Eilon created The Charge Scheme, to make electric cars affordable and accessible for everyone, and has pioneered the use of salary sacrifice to help employees save 20–50% on electric cars and charging, while enabling employers to offer these benefits at no cost or risk.
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Charissa King
editor of HR magazine
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