Date: Tuesday, November 10 at 12:00pm

Jewelry shoppers rarely buy on their first visit. They browse, compare, ask questions and wait for the right moment, whether that’s an anniversary, a milestone or a gift. The brands that win are the ones that stay present for that whole journey, without discounting their way there.

Join Mark Milutin, CEO of BreadLoaf, and Henry Vaughan of Klaviyo for a practical session on building an email, SMS and on-site experience that converts high-AOV jewelry shoppers and brings them back. Drawing on Mark’s work with luxury houses including Fendi, David Yurman and Dolce & Gabbana, you’ll learn how to:

- Understand the modern jewelry buyer and what makes them purchase

- Use Composer to turn your customer reviews into clear buyer personas, with a prompt you can use the same day

- Create product visuals that make shoppers picture themselves wearing the piece

- Answer shopper questions in real time with K Agent and use that context to personalize follow-up

- Drive sales with value-adds instead of discounts that cheapen your brand

- Build the core flows and editorial campaigns that carry you through Valentine’s Day

You’ll leave with a 30-60-90 day plan you can put to work ahead of February.