About
This presentation will explore the concept of branding and marketing your agency. Using relatable and contemporary examples we’ll discuss how to create, grow, and publicize an identity for your agency on any budget-- with the ultimate goal of creating an agency brand that engenders trust and credibility. Successful agencies enjoy a higher level of community support, better employee morale, and a reservoir of goodwill from which to draw when faced with challenges and crises.

THIS WEBINAR WILL LAST ONE HOUR
When
Monday, May 3, 2021 · 10:00 a.m. Eastern Time (US & Canada) (GMT -4:00)
Presenters
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NJSACOP Conover
P
Paul Sorrentino
K
Keith Germain
Keith is a transformational leader and futuristic thinker with a substantial history of accomplishments and successes during his decades long career in law enforcement, emergency management, and the private sector. Creative and adaptable, he has excelled in diverse and challenging environments in both government and business.

As a chief of police and emergency management deputy coordinator with more than 20 years of supervisory and command experience, Keith worked with a team of committed partners to transform the Barnegat Police Department into one of the most well-respected agencies in the New Jersey law enforcement community.

As Co-Founder and Executive VP with the Critical Response Group, Keith works with an elite team of US Military Special Operations and domestic public safety professionals who serve as thought leaders in the public safety space while dramatically improving the way we plan for and respond to critical incidents and mass-casualty events in the United States.

As the founder of Latent Shield Consulting, LLC, Keith is working to revolutionize the way that law enforcement agencies understand, view, and plan for hazards and risk.

As a public speaker in the areas of emergency management, the firefighting services, and law enforcement operations, Keith has presented and instructed at local, state, and national level symposiums and conferences on topics ranging from media relations to cross-discipline emergency preparedness. He has been invited to speak at a wide range of locations and events including the Princeton School of Public and International Affairs at Princeton University, the New Jersey Excellence in Policing Conference, the International Association of Fire Chiefs Wildland Urban Interface Conference, and the Congressional Fire Services Caucus in Washington, D.C. He has appeared in numerous regional media broadcasts and live nationally televised media broadcasts.

Keith is honored to serve as the Chairperson of the Public Relations Committee for the New Jersey State Association of Chiefs of Police.
M
Mitch Sklar