About
Black Friday, Cyber Monday, and Travel Tuesday present a massive direct booking opportunity, but winning during the holiday rush requires more than steep room discounts. It takes a complete strategy—protecting inbox deliverability, creating high-value experiential offers, timing multi-wave sends, and securing voice channel coverage when call volume spikes.

Join Revinate’s experts, Bailey Yeats and Sara Green, on Wednesday, October 28, 2026, at 10:00 AM PST / 1:00 PM EST for an actionable 30-minute educational masterclass. You will learn how to optimize your digital marketing, leverage guest data, and equip your teams to capture maximum direct revenue this holiday season.

Who Should Attend:
General Managers, Directors of Sales & Marketing, and Revenue Managers looking to maximize direct revenue and operational readiness for BFCM and beyond.
When
Wednesday, October 28, 2026 · 10:00 a.m. Pacific Time (US & Canada) (GMT -7:00)
Agenda
  • Protect email deliverability: Avoid spam filters and reputation bounces during peak November inbox congestion with send ramping and list hygiene rules.
  • Plan high-converting offers: Protect your ADR with experiential packages, value-add upgrades, and micro-segmented campaigns powered by your CDP.
  • Secure voice channel & unbooked leads: Capture lost phone leads, adapt to AI-informed callers, and handle call surges with RezForce live agent overflow.
  • Automate lead nurturing: Turn abandoned booking engine sessions and unclosed phone inquiries into direct bookings with automated recovery pathways.
  • 2025 campaign inspirations: Analyze real, top-performing email campaigns and revenue-driving tactics from BFCM 2025.
Presenters
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Revinate Marketing
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Sara Green
Customer Success Manager, Revinate
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Bailey Yeats
Marketing Manager, Revinate
Meet Bailey Yeats, hospitality marketer turned Revinate Marketing Manager. During her time as a Director of Marketing for a hotel chain in Canada, she became well-versed in Revinate’s Marketing and Guest Feedback products. This allows her to understand what it’s like to spend a day in your hospitality shoes. With a passion for marketing and creating positive guest experiences, Bailey will help you leverage Revinate’s products to drive revenue and make lasting connections with your guests.
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