What AI Sees That Marketers Don't

Consumer expectations are evolving faster than ever — and most brands are leaving revenue on the table without even knowing it. Disconnected tools, underutilized SMS programs, and siloed customer data are quietly limiting growth.

In this session, Klaviyo's Content Director Tracey Wallace is joined by certified K:Expert partners and leading ecosystem voices to break down what a real Tech & Strategy Audit looks like in practice — and how it uncovers immediate revenue opportunities across your full customer lifecycle.

You'll walk away knowing how to:

• Evaluate whether your current tech stack is truly working for you
• Identify gaps in SMS, onsite personalization, and post-purchase strategy
• Leverage RCS and AI-powered engagement to meet rising customer expectations
• Consolidate tools, improve ROI, and unlock new revenue channels

Whether you want to run your own audit or work 1:1 with a certified K:Expert, you'll leave with a clear, actionable framework to drive growth.