Consumers move seamlessly between physical and digital environments, but many marketers still rely on fragmented or modeled data to understand and reach them. Advertisers are looking for more accurate ways to identify audiences, activate campaigns, and measure outcomes across channels. This session explores how deterministic carrier data can provide a stronger foundation for modern omnichannel advertising.

Using QSR and CPG campaigns as practical examples, T-Mobile Advertising Solutions will demonstrate how carrier data can help marketers identify high-value audiences based on real-world behaviors, coordinate media across mobile and digital out-of-home, and connect exposure to measurable business results. Attendees will also see the Blis Audience Explorer to understand how these insights translate into campaign activation.

Designed for marketers with an intermediate to advanced understanding of advertising technology, this session moves beyond theory to provide actionable strategies for using carrier intelligence to improve audience targeting, cross-channel planning, campaign measurement, and overall marketing effectiveness.