Manage social for a government organization or a "boring" industry?
Join us live on August 27 @ 2:00 EDT to learn how VIA Rail Canada approaches social media (and the tools they use to do it!).
Lise Arsenault leads social media and content creation at VIA Rail Canada, Canada's national public passenger railway company. Over the past two years, she's overhauled the brand's social presence, inspiring audiences to discover, engage with, and talk about passenger rail travel in Canada.
In this free session, she'll take us behind the scenes to teach us:
✅ How she gets buy-in from stakeholders
✅ What her community-building strategy looks like
✅ Her fave ways to use HeyOrca to bring social to life
*Sea* you there! (And yes, there will be a prize for one lucky attendee!)
With more than 10 years of experience as a social media manager, she has previously worked at organizations as diverse as Ubisoft and the Public Policy Forum, building digital communities and creating content that informs, entertains, and engages.
A graduate of the University of Ottawa and l’Université de Moncton, Lise is passionate about internet culture, audience behaviour, and finding the perfect balance between data, creativity, and memes.
