About
In this dynamic discussion, Printweek editor Darryl Danielli will ask a panel of leading printers what adding embellishment technology brought to their business.

We will take a deep dive into what gave them the confidence to invest, what strategies they employed to effectively upsell, and what cultural and practical challenges they faced and how they overcame them.

In this frank conversation the panel will share what they wish they had been told before embarking on their own embellishment journeys and, ultimately, what has been the impact on their bottom line.

In this live discussion, the panel will also field questions from the online audience in real time.

The speakers for this event will be announced shortly, but delegates watching the webinar can expect to discover the following:

1. The pros and cons of adding embellishment technology
2. The barriers to entry and how to overcome them
3. What opportunities, beyond the obvious, it offers
4. What questions you should ask before investing
5. Real world strategies you can use to boost your bottom line

When
Wednesday, July 2, 2025 · 2:00 p.m. London (GMT +1:00)
Presenters
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Justin Cairns
Head of offline production, Ogilvy UK
Justin is passionate about the power of print and heads up the Offline Production team at Ogilvy UK which produces creative work that includes direct mail, books, press ads, out of home, promotional merchandise, exhibition stands.
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Philip Dodd
Managing director, Healeys
Philip is the founder and managing director of Healeys an award-winning creative and commercial print business based in Ipswich, Suffolk. Under his watch, Healeys mission is to produce the highest quality print allied to exceptional levels of service.
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James Kinsella
Co-CEO, Bluetree Group
James co-founded what became the UK's leading online print business in 2009 with his childhood friend Adam Carnell. The award-winning group consists of two brands, trade-arm Route 1 Print and customer-facing instantprint, and now employs more than 300 staff at its Rotherham headquarters.
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Adam Osborne
Director of operations, Woodmansterne Publications
Adam heads up operations at one of the UK's leading suppliers of greeting cards to UK Retailers, including Garden Centres, Department Stores, Gift Shops and independent retailers. The family-run business produces and ships around 40 million cards a year from its manufacturing & distribution site in Milton Keynes.
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Christine Yardley
President, Print Panther Direct
Christine is president and co-founder of multi-award-winning commercial print business Print Panther Direct, based in Canada. She's a recognised leader in the evolution of digitally embellished print and has been honoured with multiple global awards for excellence in digital embellishment and print innovation. A self-confessed print fanatic, her mantra is 'print with intention', she also founded eatprintlove.com, a resource hub for designers and printers.

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Richard Kilduff
Professional Print channel manager, Konica Minolta
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Darryl Danielli
Editor Print Week
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