About This Webinar
Black Friday Cyber Monday (BFCM) is over, and the results are in. Join host Michael Pattison, director of global digital strategy at Klaviyo, and Rick Kenney of Leading Lights for a walk through what happened across Klaviyo brands this BFCM, from how shoppers engaged and spent to which channels and strategies made the difference.

You'll see how your own results compare, and leave with a short list of what to do between now and the end of the year, from re-engaging shoppers who browsed but didn't buy to getting your post-purchase and loyalty messaging ready for the weeks ahead.
Agenda
  • What the BFCM data shows about how shoppers engaged, spent, and responded this year compared to last year
  • Which strategies and channels drove the most revenue, and how to benchmark your own results against them
  • How to re-engage shoppers who didn't buy and turn BFCM buyers into repeat customers
  • A prioritized plan for what to do from now through the end of the year
Presenters
  • 1653651898-a3818ba555b8c8f1
    RIck Kenney
    Founder & Managing Director, Leading Lights
  • 1793818825-25deec5f93bc4da4
    Michael Pattison
    Director Global Digital Strategy, Klaviyo
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