Industrial operators are facing growing pressure to improve productivity while reducing energy consumption, emissions and operating costs. Against a backdrop of energy market volatility, geopolitical uncertainty and evolving regulations, energy efficiency has become a critical lever for maintaining competitiveness and building more resilient operations.

These challenges are particularly complex in industries that involve explosive atmospheres, including oil and gas, chemicals, pharmaceuticals, and food and beverage. Here, operators must balance the drive for greater efficiency and performance with stringent safety requirements that leave no room for compromise.

As regulations evolve and technology advances, demand for high-efficiency motors certified for hazardous areas continues to grow. ABB is helping customers meet these demands with a comprehensive portfolio of motors for explosive atmospheres that combine leading energy performance with proven reliability and safety.

In this webinar, ABB experts will explore how the IE6 SynRM Increased Safety motor – the world's first magnet-free motor for hazardous areas – is helping operators address the dual challenge of improving energy efficiency while meeting certified safety requirements.

Join us to learn how smarter motor choices can reduce energy consumption, support sustainability goals and enhance operational performance in demanding environments.