AI is already reshaping how media is bought, optimized, and measured, but too often publishers are watching the value flow elsewhere.

In this webinar, join AdButler and AdExchanger as we explore how publishers can stay in control and boost profitability by putting AI to work across the ad selling lifecycle. We'll highlight where AI can actually drive revenue, from pricing and forecasting to trafficking, optimization, and demand management. This webinar will also shine the spotlight on what publishers need to do to ensure these systems work for their business—not for everyone else in the supply chain.

Attendees will leave with practical guidance on how to operationalize AI in ad ops and monetization, protect first party signals, and build a stack where AI improves yield, efficiency, and transparency while keeping publishers in the driver's seat.