How Agencies Can Lead with Reputation and Review Strategy
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What Google’s AI is prioritizing, what consumers really care about—and how smart agencies are turning reviews into ranking power and revenue.

Google’s AI results are changing everything about how local businesses get found—and reviews are sitting at the heart of it all.

They shape visibility. They build trust. And when used right, they convert.

In this live webinar, GatherUp VP of Marketing Mél Attia teams up with renowned Local SEO expert Miriam Ellis to present never-before-shared findings from our joint research initiative. Together, they’ll break down what your agency needs to know about how consumers evaluate local businesses, how Google’s AI-powered results are ranking them, and why reputation is the lever most agencies still aren’t pulling hard enough.

You’ll get new consumer data. Benchmark comparisons. Tactical breakdowns. And a narrative that helps you sell review strategy as a core Local SEO offering your clients can’t afford to skip.
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Vice President of Marketing, GatherUp
Mél Attia is the Vice President of Marketing at GatherUp, bringing over 25 years of experience in digital marketing and SEO. She’s witnessed the rise (and fall) of more than a few search giants and still finds joy in the ever-evolving chaos of the algorithm. Mél is known for turning complex challenges into clear, actionable strategies—and for telling a really good story while she’s at it. Let’s chat! Email me: mel@gatherup.com
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Editorial Director of Search Engine Land & Search Marketing Expo
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