How to Keep New Customers and Re-Engage the Old Post COVID

One of the side-effects of the pandemic has been accelerated ecommerce adoption. Many new customers started shopping online for the first time and retailers are eager to keep them using the ecommerce channel. We’ve also seen customers churn due to the economic uncertainty, but we may have an opportunity to win them back once things start to return to normal. This webinar will dig deep into these two retention marketing challenges spurred on by COVID-19 and discuss how different segments of buyers have changed their shopping habits. We will explore: 1) how to retain new customers acquired during the pandemic who may have different needs and/or shopping habits and 2) how to re-engage churned customers who may be willing to return post-COVID.

Speakers:

• Lev Peker, CEO, US Auto Parts
• Liz Owens, VP of Marketing, Paper Source
• Yoni Barzilay, Director of Strategic Services, Optimove
• Veronika Sonsev, Co-Founder, CommerceNext (moderator)

Photo by Gabby Orcutt on Unsplash