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About This Webinar

Does higher ed social media have to be boring? Not according to Elise Holbrook, Senior Manager of University Social Media at Ohio University!

In this free webinar, Elise will take us behind the scenes of Ohio University’s social strategy and share how higher ed social teams can create engaging content — without losing sight of their institution, audience, or goals.

If you manage social for a university, college, department, faculty, alumni association, or another corner of higher ed, come hang out with us! You’ll leave with practical ideas for making your content feel a little less institutional and a lot more social.

Plus, as per usual, one lucky attendee will win a $50 CAD gift card to a business of their choice. Register now to get in on the fun!

When: Thursday, October 8, 2026 · 2:00 p.m. · Eastern Time (US & Canada)
Duration: 45 minutes
Language: English
Who can attend? Everyone
Dial-in available? (listen only): No
Featured Presenters
Webinar hosting presenter

Elise Holbrook

Senior Manager, University Social Media
Elise Holbrook has worked in higher education marketing since she was a student herself. Currently serving as the Senior Manager of University Social Media at Ohio University, her passion for education and deep understanding of digital culture drive social media strategy that steps outside the proverbial academic box. She specializes in creating modernized content that actually resonates, operating off the strong belief that institutional social media doesn’t have to be boring. She leads engaging, student‑first content, and proves higher ed can show up trendy, relevant, and fun.
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Webinar hosting presenter Natalie Czerwinski

Natalie Czerwinski

Event and Experience Specialist
Natalie is the Events and Experiential Specialist at HeyOrca and is simply obsessed with connecting with HeyOrca’s community both online and IRL at virtual and in-person events.
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Webinar hosting presenter

Jesse Luimes

Director of Marketing
Jesse is HeyOrca's Director of Marketing. Her focus is on increasing our pod size by growing HeyOrca's brand awareness through delightful experiences. Her goal: going mainstream!
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Webinar hosting presenter

Lysle

Marketing Manager
Lysle is a social media manager turned direct-response copywriter. She's passionate about helping digital marketers craft compelling brand stories and build engaged communities.
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Webinar hosting presenter

Jessica Lui

Social Media Manager @ HeyOrca
Jessica is a Social Media Manager at HeyOrca. She's passionate about supporting fellow social media managers, and loves creating relatable, educational, and entertaining content that resonates with her community.
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Webinar hosting presenter

Iliyana Shoushounova

Content Marketing Manager
Content Marketing Manager, book-worm, writer, and certified orca-lover.
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Webinar hosting presenter

Joe Teo

CEO @ HeyOrca
Joe started HeyOrca in 2016 when he saw a need for a content creation and collaboration tool in social media agencies. When Joe is not leading his team to help agencies take back their day, he enjoys photography and hiking along the Newfoundland coast with his wife, Margarita.
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HeyOrca webinar platform hosts Higher ed social media: how to create relevant and engaging content

HeyOrca

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