The Target Bidding Apocalypse and How We've Been Here Before

Starting on August 17th, Google's target-based bid strategies will aim to achieve the exact target CPA or target ROAS set in the account - no more, no less. While some have treated this update as the latest apocalyptic change from the engines, Reva Minkoff reminds us that we've been here before. Join her for a brief trip back in time to when these target-based bid strategies were introduced and learn some tips & tricks for how to navigate through this latest change while driving measurable wins for your clients.

In this session you will learn:

• The latest changes Google is making to how target-based bid strategies operate
  
• How those changes are similar to the way target-based bid strategies worked when they were first introduced
  
• Some tips and tricks to navigate in this environment where Google only does exactly what you tell it to.