In this on-demand session Dr. James Morris explores the complex stigma surrounding alcohol problems, examining how society’s labels and judgments shape both public perception and personal experience. Using research insights, James highlights the diversity of recovery journeys and the importance of understanding in order to challenge stigma.

All of today's presentations include references to people experiencing difficulties and dependencies to alcohol, drugs, gambling and other related lived experiences. Some content may be emotionally challenging or bring up difficult thoughts or memories, and some sessions may include expletives. Please take care of yourself during the session and step away if you need to. You can rejoin the conference at any time using the link: www.nhsapa.org/stigma-conference-2025