Fireside Chat: How Kulani Kinis converts social content to checkout

In this Klaviyo Fireside Chat, we’ll sit down with Jemma Sears, Senior Digital Marketing Manager at Kulani Kinis, to unpack how her team connects paid and organic social content to real checkout outcomes. We’ll explore how they build a cohesive omnichannel journey, using social, email, and SMS together, to acquire, convert, and retain customers, while still being able to attribute revenue across channels.

This conversation will focus on practical, behind-the-scenes tactics: what’s working, what’s changed, and how marketers can operationalize social as part of a measurable lifecycle strategy inside Klaviyo.