About
Ed Truman, Head of Analytics and CRO at Anicca Digital joins us for this week's webinar to give us a beginners look into setting up conversion tracking using Google Tag Manager.

A webinar for anyone who wants the knowledge to be able setup conversion tracking for Facebook, Google Ads, and Google Analytics. This will be a practical walk through demo of how to do it with useful links to free guides and tools.
Agenda
  • Introduction to using Google Tag Manager (GTM) for setting up pixels and conversion events
  • Features and Advantages of using GTM
  • Setting up Google Analytics Events
  • Setting up Facebook Conversion Events
  • Setting up Google Ads Conversion Events
Presenters
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Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
E
Ed Truman
Head of Analytics & CRO
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