How to make your website easier for AI systems to understand, retrieve, and cite
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About This Webinar
“Create great content” and “build authority” sound useful until you have to decide what to change on an actual page.

In this session, Will Scott will show what good GEO actually looks like, starting with the website. He’ll break down how entities, semantic triples, direct answers, and supporting evidence can make a page easier for AI systems to understand, retrieve, and cite. You’ll see these ideas applied to real pages, learn which parts of traditional SEO still matter, and identify where generative engine optimization requires a different approach.

You’ll leave with a repeatable framework for reviewing your site, spotting gaps, and deciding what to fix first. Will will also share techniques and tools to get you started in GEO. No one can guarantee an AI citation, but you can stop leaving so much for the machines to guess.

You’ll learn:
  • How to optimize website content for AI visibility using entities, semantic triples, direct answers, and supporting evidence.
  • How to evaluate your existing pages for GEO opportunities and identify the most important gaps to address first.
  • Practical GEO techniques and tools you can use today to make your content easier for AI systems to understand, retrieve, and cite.
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Will Scott
Co-founder, Search Influence
Will Scott is a digital marketing pioneer and recognized authority in SEO and AI-driven content strategies. Known for coining the phrase “barnacle SEO”, he has been a featured speaker at PubCon, SMX, and Local U, sharing insights on the evolving role of AI in search and content marketing.

As CEO & Co-founder of Search Influence, Will leads a team delivering AI-enhanced SEO and data-driven digital marketing solutions for industries ranging from higher education to healthcare and hospitality. A longtime AI advocate, he helps businesses integrate AI tools for content creation, automation, and smarter SEO strategies.

With a degree in Architecture from Tulane University, Will applies strategic problem-solving to online marketing, maximizing visibility and ROI in an AI-powered world.
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